Every now and then Google changes the way that it ranks and indexes websites. For businesses who are keen to stay at the top of search results within their industry, this is always a slightly nervous time.
The latest update from Google is called "Penguin" and it is heavily focused on user experience. Google are keen for search results to as relevant as possible, and they are using many factors to decide which pages will fare well in the shake-up. There will be no more shortcuts to getting your website ranked highly, content is now king.